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2019 Analysis: How TikTok Influenced Music Discovery In 2019

In 2019, Lil Nas X captured the No. 18 spot on Forbes’ top-earning country stars, fueled by his viral hit “Old Town Road” and its many remixes. The track, which holds the title as the longest-reigning Billboard Hot 100 No. 1 in the chart’s history, first went viral on the popular social media video app, TikTok.

An influx of TikTok videos emerged inspired by the country/trap mix, which showed users sipping “Yee Yee Juice” before changing into old western outfits when the beat drops. Lil Nas X’s “Old Town Road – remix,” re-recorded with Billy Ray Cyrus, exploded on streaming services and climbed the Billboard charts, propelling the Atlanta-native into stardom.

But the song’s initial popularity on TikTok, and the 20-year-old’s subsequent success, helped him earn an estimated pretax income of $14 million in 2019 (in the scoring period from June 1, 2018 to June 1, 2019), according to Forbes. He signed to Columbia Records and released his debut EP 7, just four months after posting the song on TikTok in February 2019.

Check out the full article on Forbes here.

Photo Credit: Jens Kalaene/dpa-Zentralbild/dpa

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